Barclays has announced that it will cut 3,700 jobs (1,800 of them in its investment banking division) and £1.7BN of costs, as part of Project Transform which is designed to restore confidence in both its finances and its tattered reputation.
As Barclays fully realises a good brand and reputation takes years to build but days to destroy, the uphill struggle to restore confidence will take many years.
Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Tuesday, February 12, 2013
Thursday, June 7, 2012
The Linkedin Security Breach
Linkedin have yet to tell its members about the recent security breach that may have put millions of passwords at risk (reports now indicate that well over 6 million may have been hacked), or advise them as to what they should do.
This is not an example of effective crisis management, and will damage the brand, reputation and share value of the company.
Those of you who have a Linkedin account should not wait for Linkedin to contact you, but are strongly advised to change your passwords to new, more secure and unique ones.
This is not an example of effective crisis management, and will damage the brand, reputation and share value of the company.
Those of you who have a Linkedin account should not wait for Linkedin to contact you, but are strongly advised to change your passwords to new, more secure and unique ones.
Friday, May 11, 2012
Money Lenders Hated For Five Thousand Years
Stephen Hester, CEO of Royal Bank of Scotland, has been visiting a school and businesses in Streatham.
During a Q&A session it seems that Hester is resigned to being "unpopular", as he wryly noted that "people have hated money lenders for five thousand years".
During a Q&A session it seems that Hester is resigned to being "unpopular", as he wryly noted that "people have hated money lenders for five thousand years".
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